Oh... you received a postcard ↓

Dear you from 2030, Do you remember me? In 2024, you set yourself a crazy challenge. That of making buying obsolete. To make renting sexy, a concept unthinkable when, with a swipe of your finger, you could buy anything new. In 2024, however, you decided it was time to give your eco-anxiety a little slap. By frankly launching the movement of happy sobriety. To de-possess in order to return to the essentials, to live moments, to enjoy the most precious thing we will never own: our time. But how to re-enchant this struggle, the sobriety, to live it with the most carefree and freedom? We thought we had to draw from the past to reinvent the future. To make renting the hippest reflex of the century, we borrowed the optimistic militant spirit of the sixties. We stole their sunny colors, their jovial and naive shapes. We remembered that at the time too, the antagonisms were strong, the fear of the future pervasive. But that hope had been even more powerful.

Rent today. Change Tomorrow.