The economy of use: what are we really talking about?
The essence of the economy of use
The economy of use is simply the idea of favoring use over possession. Instead of buying a drill for a hole in the wall, we rent it. Instead of keeping a car in the garage for use twice a month, we use a car-sharing service. This concept is also known as the "economy of functionality". In France, several laws have been passed to encourage this model, such as the AGEC law (Anti-Gaspillage pour une Économie Circulaire), which promotes the rental and sharing of goods.
Why is this so revolutionary? Because by favoring use over ownership, we reduce waste and optimize natural resources. A product, instead of being thrown away after a single user, is used by several, thus extending its life cycle and reducing its environmental impact. 🌍
The crucial role of companies in this transition
Companies have a pioneering role to play in this paradigm shift. By adopting circular economy practices and promoting the rental or leasing of their products, they can not only reduce their carbon footprint but also meet new consumer expectations. Today's customers, especially the younger generations, are focusing on sustainability and environmental responsibility. They want access to quality goods without hoarding them. 📊
A few concrete examples:
Decathlon and Ikea have launched sports equipment and furniture rental programs to meet this growing demand. This initiative is not only green, it's also strategic: by offering products for rent, these companies create new sources of revenue and build loyalty among customers who value flexibility.
Combating food waste: the economy of use as a miracle solution?
The figures: millions of tonnes of waste
Every year in France, around 10 million tonnes of food are wasted, equivalent to 150 kg per capita. A staggering figure that shows just how flawed our consumption model is. Could the transition to an economy of use reduce this alarming figure? Some experts think so.
Initiatives that show the way
Take the example of anti-food-waste platforms such as Too Good To Go or Phenix, which enable consumers to recover unsold food at low prices. These platforms are part of a circular consumption approach, giving a second chance to food products that would otherwise have ended up in the garbage can. A circular economy against food waste that, in addition to being eco-responsible, is also economically viable for retailers.
A law to reinforce the fight against waste: the EGalim law
France has also introduced regulations to reduce food waste. The EGalim law requires supermarkets to donate their unsold edibles to associations, rather than throwing them away. This measure has saved millions of meals every year, and raised public awareness of the importance of consuming more responsibly. 🍽️
To recap?
The economy of use and the circular economy are two concepts that complement each other in reducing food waste. By consuming differently, by giving products a second life, we limit waste and do good for the planet!
The economy of use: a fundamental trend for businesses
Business benefits: growth and sustainable development
For companies, adopting the economy of use can be a major growth lever. It enables them to meet consumer expectations, reduce production costs and position themselves as responsible leaders. Companies that choose to rent their equipment instead of selling it increase their recurring revenues and build loyalty among customers in search of flexibility.
A case in point:
Michelin now offers rental contracts based on vehicle mileage. In this way, customers only pay for what they use, and Michelin ensures optimum maintenance to maximize tire life.
Practical implementation: how to make the transition to the economy of use?
For companies wishing to adopt this model, a few steps are essential:
✅ Product and service analysis: identify which products can be adapted to a rental or leasing model.
✅ S etting up a suitable infrastructure: This can include digital platforms to facilitate product rental, return and maintenance.
✅ S taff training and stakeholder engagement: Ensure that the entire team understands the value of this model and is trained to deliver it effectively.
Case in point: By adopting a circular economy strategy, Veolia has managed to reduce its waste by 30% and increase its profits by 15% thanks to the rental and recycling of its equipment.
The economy of use, a new lease of life for sustainable development
The economy of use is not just a passing trend, it represents a concrete response to today's environmental and economic challenges. Whether it's combating food waste or optimizing the use of material resources, this model is emerging as a solution for the future. 🌱
By adopting this model, businesses and consumers alike can participate in a more sustainable and responsible economy, where use takes precedence over possession and every resource is valued at its rightful measure. Onwards to a future where "less is more"! ✨
Sources :
Le Monde - EGalim law and the fight against food waste
Ministry of Ecological Transition - AGEC law
